As a reporter, I’ve seen my fair share of unexpected events, and it has taught me that everyone needs to be prepared for emergencies. That’s the ultimate purpose of Ready Georgia – to encourage our state’s residents and businesses to be ready for the disasters that may come their way.
Here at WRDW in Augusta, we aim to inform our viewers. But after I learned that more than a quarter of Hispanic Georgians are completely unprepared for disaster, I felt that as a member of the National Association of Hispanic Journalists, it’s also my duty to empower the Hispanic community to take steps to get their families ready by using the tools and resources available through campaigns like Ready Georgia.
Since 2008, the campaign has urged Georgians to “prepare, plan and stay informed” about potential threats in our area. And it’s been effective – research shows that the Hispanic population is responding to the call for preparedness statewide. To date, 27 percent of Hispanics are completely unprepared, compared to 32 percent in 2009.
That’s progress, but there’s still work to be done. While celebrating National Hispanic Heritage month, take time to protect your family and business by taking the necessary steps toward preparedness. Here’s how:
- Create a Ready kit. Need some ideas of what to include? Check out these testimonials
- Host an event within your community, school or church. Email Ready Georgia for Spanish flyers and collateral
- Explore the Ready Georgia website which includes a link to listo.com and can also be translated in Spanish
- Become familiar with your organization’s business continuity plan and practice it regularly
- Listen to the new Spanish PSA created by the Ad Council and localized for Georgia
Help Georgia’s Hispanic community realize its full potential by protecting your family and business interests. Best wishes from the News 12 Team.